Thursday 27 September 2012

19. Audience Research 1

This is a questionaire that I created in order to know what people expect to see in a promotional package and in an alternative dance music video.  I asked 20 people ranging from the ages of 10 to 21 and above, in order to make the results representative and generalisable. 
I separated my sections by having bold titles. The first section focuses on collecting demographics about the respondent so we can know more about our target audience and what appeals to them. In addition to finding the type of promotion most affective in reaching the audience.  The second section focuses on the conventions of our genre so that we know what is expected of Alternative Dance.
 The last section focuses on the artist's image so that we know how to present the artist when we are making our digipack. 

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