The progress of Adverstisement Draft 1

In this blog post I will talk about the different stages me and my group took in order to produce an our first advertisement draft.

We decided to do a testers before we did the draft to experiment with different shot types and explore

 ways to design our advertisement.

These are the pictures that we took during our photo shoot trying to even out the frame so that there would be enough space for writing or displaying promotional website

(Photo shoot tester)

animation maker for free
 We took pictures focusing on our artist's face because our advertisement research was focused on making our artist's make up the main attraction.

 (advertisement research below)

So we took pictures of Grace's face from different angles and shot types. Then we took pictures where lighting dominated the picture (took more of the frame) to see if it made Grace (artist) look mysterious and worth knowing. Some pictures had different lighting in them in order to create a realistic depiction of our advertisement research where a variety of lights are present in the background and yet Grace still dominates the frame.

However, the fact that Grace doesn't have the makeup design that we had drafted in our research, during these photoshoot testers meant that there is no way that these photos could connect to our genre or our digipack. This is a failure on its behalf, as advertisements need to be able to connect to the product being sold graphically, to make it easier for the product to sell. The product in this case is the digipack. Acknowledging that the advertisement we would end up making using these photos could never become the actual advertisement for our digipack, we decided to try to create an advertisement built on generic conventions to see how professional we could make an advertisement poster. 

Nevertheless it did have some failures, for instance the fact that you could not see the artist's face is bad because no one would be able to recognize her as she is not an established artist as this her first album. So how can a costumer seeing this advert then know which Pandora musicians she is. (there are other groups called Pandora) This design would only be ideal if it was for an established artist. for example Jay Z's recent album 'Watch the throne' has not got the faces of the artists on it, neither does it have any pictures of them. The design of the album is creative but doesn't link to who the artists are, this suggests that the ability for this ablum to do well depends on the popoularity of the artists. This album is likely to sell well despite the digipack design as Jay z and Kanye are established successful international artists who have been in the industry for decades.
(watch the throne)

In our case, our artist Pandora (acted out by Grace) is a new artist who has just released her first album meaning that she is a new face to the public, therefore it is important that the audience see her face on the advertisement so they know who she is.
Another flaw is the fact that you could see the background in the image for example the staircase behind the light. Though we tried to edit it as much as we could on Photoshop we couldn't erase it all, so the background makes the picture lack professionalism.

We succeeded in the way we laid out our writing, making sure that what was most important (Pandora, the artist name) was given the biggest font so it would be the main focus. We managed to even out the frame so that the writing didn't overlap important aspects of the photo for example Grace's body and the bright light. The font colour and font size is readable which is another success and  slogans for social networking sites have been used to allow the audience to recognize it and perhaps follow or like on these social networking sites. It makes our advertisement look relevant to this decade which focuses so much on social networking as opposed to television to inform one another about music. Including the Young Turks symbol on our advertisement allows our artist to be set aside from other performers, as those familiar with the label would be able to predict the genre she is. Lastly our advertisement was successful in the way it followed the basic requirements of an advertisement which are a promotional track 'hit single' and reviews from well known magazines.

When our painter (the person doing Grace's make up) became available we began to bring our research ideas into life. During the progress of our digipack we made Grace a regular appearance (demonstrated below) which allowed her make up to be the main source of attraction.
Our digipack

So we looked at the other pictures we had taken during the production of our digipack, to find a picture that we could use for our advertisement
 
After choosing a picture, we maintained the successors of our tester which included the layout of our writing and the words we put in. We fixed the failure of our tester by having a picture where one could see Grace's face, aswell as relating to the original ideas in our research which is having lighting as the background for our advertisement.
(Advertisement Draft 1)