3. Analysis Of Pop Videos 2

One Direction - One Thing

This Video uses both continuity editing alongside montage editing as it appears to have a story line by showing the boys traveling on the bus to meet crowds of fans to sing with them. However, there are shots that challenge the view that this video uses continuity editing sorely to narrate as it has shots of the fans alone, the boys playing in a field and the boys on the sofa, these shots do not connect with the narrative.

Lip-sync

The convention used in this music video is lip-syncing, this is when the artists move their lips in time with the lyrics of the song. This creates the view that these artists are singing the song.

Friendship

This shot puts all the five boys in the frame, the mise-en-scene shows that they are holding on to each other, this shows that they are very good friends. Their facial expressions shows that they are having fun playing with one another. The lack of props emphasis the close bond of these friends because they don't need objects to play with to have fun,they can play with each other. The high key lighting and the good weather makes this friendship look aspirational. It makes the viewers admire the friends and sought to find friends that they can have fun with, without the need of objects.

Fun

This scene exercises the convention of fun. This shows the boys just playing about and having a good time. The props used in this scene are a little car and bouncy balls which the boys play with. The scene shows the boys leaving the bouncy balls which they were playing with individually to play with the car as a group, this shows that fun is collective thing that you can only achieve with a group of people. The interesting use of the little car which is meant for younger children but is played with by older boys presents the idea that you are never too old to play. It also presents an alternative game to the over advertised video games with boys as the dominate players, the fact that these boys are not playing video games together but play games with an outdoor mini car presents the outdoor games as more aspirational. This shows how the mise-en-scene use of body language can persuade viewers to leave the video games at home and go out and play with their friends.

The costume is used to separate the fans from One Direction, this is shown by the fans casual clothing whereas One Direction are wearing smart clothes. Mise-en-scene is kept consistent especially through facial expression as each shot shows that everyone is smiling meaning that they are happy. The fact that they are happy suggests they are having a good time. The posters held by the girls make One Direction look aspirational to male viewers because several girls love them. This makes boys want to be like them so loads of girls will like them and want to take pictures with them in the same way that these girls adore One Direction. The overhead shot shows hundreds of girls waiting in excitement to see One Direction, this presents One Direction as cool and popular. This makes One Direction appear aspirational as a singing group.

This scene shows the convention of a dance routine used commonly in bands, in this music video a dance routine is use to unite the boys musically.