2. Analysis of Pop Videos 1

Beyonce - Party ft J.Cole

This video is dominated by continuity editing,as it starts off with Beyonce in her caravan seeing her friends. The next shot shows her with her friends having a good time, the final shots show her at a outdoor party with several other people having a party. This is the narrative displayed in the music video 

friendship

The mise-en-scene shows Beyonce, the artist, having fun with other girls in a bedroom. This promotes the idea that you can have the most fun when you are with your friends. These friends are gender based to suggest this is a night out seeing as there are only girls in this shot. The girls night has the objective of going to a party to have fun, this motive is made aspirational to the viewer by showing the characters having fun.

Fun

The convention promoted through out the video is the emphasis of fun. This is emphasized through mise-en-scene use of body language and facial expressions. High Key lighting is used to bring out the happiness in the frame as well as making the scene look attractive by making the location look bright and inviting. This makes party life look aspirational. In each frame Beyonce is surrounded by several people, however the people closest to her is her female friends. Which again reinforces the importance of friendship when pursuing fun, as you can only have fun with your friends. The mise-en-scene demonstrates the notion of fun through the smiley faces, the casual dance movies everyone is doing alongside the generatic wave that people do at concerts.

Locations,Costume And Props

The different locations promote the idea that a party can happen anywhere; outdoors or indoors and people will still have fun. Each frame holds similar costume and props to reveal the general requirements of a party.

Every shot is dominated by bright colours either by costume or props. In each frame people are wearings clothes for clubbing as opposed to smart and formal. This shows that these parties are casual and people are only motivated to attend to have fun. The props include cups with drink in it, the drink presumably alcohol as an ingredient vital for having fun as people like to get drunk at parties.The overruling convention in Pop music videos is the strong desire to have fun.